6 Things to Look for in Business Video Conferencing Services

One of my former hats in Corporate America was as a Worldwide Marketing Manager for HP. As a result, I am very interested in the changing marketing landscape as we embrace "The New Rules of Marketing," and how agency's are using technology to leverage and differentiate themselves.

I found this particular white paper titled, "SimpleVideo Meetings: How Agencies Bond with Clients, Build Stronger Teams & Do More with Less, " written by  PGI,* loaded with useful information for marketers as well as small and medium businesses interested in exploring how they can develop stronger relationships through the power of video conferencing.

According to this white paper, the following six tips will give the necessary insight and strategies when considering a video conferencing service:

1. Ease of Use: Ideally, a video conferencing service should be as easy as making a phone call or signing into a website.

2. Affordability and Reliability: Many corporate video networks are costly, complex and prone to technical difficulties. Internet-based services largely avoid such issues.

3. Simplicity: Online meeting platforms typically distract users with too many features, clunky interfaces and required downloads. Focus on technology that is ready for everyone, emphasizes the people communicating, and allows sharing of simple content, like videos, documents and social media links.

4. Privacy: Marketing users should have a private room or space to preserve confidentiality.

5. Always on Availiability: Because schedules are tight, look for tools that enable spontaneous video meetings, without arduous set-up or scheduling process.

5. Support for Multiple Users: Meetings often require more than two people; make sure the service can integrate the entire team.

6. Mobility: User-friendly mobile interfaces and seamless integration with smartphones, tablets and other handheld devices.

There's never been a greater need for agency's and small/medium businesses to differentiate themselves for relevance and competitive advantage. In my opinion, this white paper will help you decide if video conferencing is the right fit for you and provide you with a low cost video conferencing solution.

 

 

 

*PGI-Premier Global Sevices Inc.

Photograph: All rights reserved by the promedia group

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